If you’re looking to create a creative website, it’s important to start with a well-written brief. This document will help you to communicate your vision to your designer and ensure that you’re both on the same page. A creative website brief template can help you to get started, and it’s a good idea to use one even if you’re not working with a professional designer.
A creative website brief should include the following information:
What are the goals of the website?
What do you want visitors to do when they visit your site? Do you want them to buy a product, sign up for a service, or simply learn more about your company? Once you know your goals, you can start to develop a strategy for achieving them.
Who is your target audience? Who are you trying to reach with your website? What are their interests and needs? Understanding your target audience will help you to create a website that appeals to them.
What is the overall tone and style of the website? Do you want it to be fun and lighthearted, or more serious and professional? The tone and style of your website should be consistent with your brand identity.
What are your budget and timeline? How much money do you have to spend on your website, and when do you need it to be completed? These factors will help you to determine the scope of your project.
What kind of content will the website include?
What kind of content will be on your website? Will it include text, images, videos, or all of the above? The type of content you include will depend on your goals and target audience.
What are the key features and functionalities of the website? What do you want visitors to be able to do on your site? Do you want them to be able to search for products, sign up for a newsletter, or leave comments? The key features and functionalities of your website will determine its design and development.
What is your website’s navigation structure? How will visitors be able to find the information they’re looking for? The navigation structure of your website should be clear and easy to use.
What are your website’s design preferences? Do you have any specific design preferences, such as colors, fonts, or images? If so, be sure to include them in your brief.
Conclusion
Once you’ve completed your creative website brief, you’ll have a clear and concise document that will help you to communicate your vision to your designer. This will help to ensure that you’re both on the same page and that you’re working towards the same goals.
By following these tips, you can create a creative website brief template that will help you to get the website you want.
