If you’re working on a communications project, it’s important to start with a project brief. This document will help you define your project’s goals, objectives, and scope. It will also serve as a reference point throughout the project’s lifecycle.
There are many different ways to format a communications project brief template. However, most briefs will include the following sections:
Project Overview
The project overview section should provide a brief description of your project, including its goals and objectives. You should also state the target audience for your project, as well as any relevant background information.
The project overview should be clear and concise. It should provide enough information to give readers a good understanding of your project, but it should not be so long or detailed that it becomes overwhelming.
Here are some examples of what you might include in a project overview:
- Project name
- Project goals
- Project objectives
- Target audience
- Background information
Scope of Work
The scope of work section should describe the specific tasks that will be completed as part of your project. This section should be as detailed as possible, so that there is no confusion about what is and is not included in the project.
When writing the scope of work, it is important to use clear and specific language. You should also avoid using jargon or technical terms that your audience may not understand.
Here are some examples of what you might include in a scope of work:
- Development of a communications plan
- Creation of marketing materials
- Implementation of a social media campaign
- Measurement and evaluation of project results
Budget and Timeline
The budget and timeline section should outline the total cost of your project, as well as the timeline for its completion. The budget should include all direct and indirect costs associated with the project, such as personnel costs, travel expenses, and materials costs.
The timeline should be realistic and achievable. It should take into account the time required to complete each task, as well as any dependencies between tasks.
Conclusion
The conclusion section should summarize the key points of your project brief. It should also state the next steps in the project, such as the development of a detailed work plan or the launch of the project.
The conclusion should be brief and to the point. It should provide readers with a clear understanding of the project’s goals and objectives, as well as the steps that will be taken to achieve them.