The CSU San Bernardino Graphic Design program’s 2014 Creative Brief Template is a comprehensive resource for students to use when developing creative briefs for their design projects. The template provides a step-by-step guide to help students define their project goals, identify their target audience, and develop creative concepts that will meet the needs of their clients.
The template is divided into several sections, each of which covers a different aspect of the creative brief process. The first section, “Project Overview,” asks students to identify the name of their project, the client for whom they are designing, and the due date for the project. The second section, “Target Audience,” asks students to define their target audience in terms of their demographics, psychographics, and media consumption habits.
Project Objectives
The third section, “Project Objectives,” asks students to identify the specific objectives of their project. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, a student might list the following objectives for a project to design a website for a local business:
- Increase website traffic by 20%.
- Generate leads for new customers.
- Improve the business’s online reputation.
The fourth section, “Creative Concepts,” asks students to develop creative concepts that will meet the needs of their clients and achieve the project objectives. These concepts should be original, innovative, and visually appealing. Students should brainstorm several different concepts and then select the one that they believe is the most promising.
The fifth section, “Budget and Timeline,” asks students to develop a budget and timeline for their project. The budget should include all of the costs associated with the project, such as materials, labor, and printing. The timeline should include all of the key milestones for the project, such as the due date for the brief, the due date for the final design, and the launch date for the project.
Additional Considerations
The final section of the template includes additional considerations for students to keep in mind when developing their creative briefs. These considerations include the following:
- The importance of research
- The need for clear and concise communication
- The benefits of collaboration
- The importance of ethical design
The CSU San Bernardino Graphic Design program’s 2014 Creative Brief Template is a valuable resource for students to use when developing creative briefs for their design projects. The template provides a step-by-step guide to help students define their project goals, identify their target audience, and develop creative concepts that will meet the needs of their clients.
By following the steps outlined in the template, students can create creative briefs that are clear, concise, and effective. These briefs will help students to produce high-quality designs that meet the needs of their clients and achieve the objectives of their projects. The csusb graphic design 2014 creative brief template is a valuable resource for students to use when developing creative briefs for their design projects.