Need to create an effective internal communications brief? Here’s a free template and guidance to help you get started. Internal communications play a vital role in keeping employees informed, engaged, and aligned with the organization’s goals. An internal communications brief template can help you create a streamlined and effective way to communicate with your employees.
An internal communications brief template provides a framework for you to outline the key points of your communication, ensuring that all relevant information is included. This can help you save time and ensure that your communications are clear, concise, and impactful.
What to Include in an Internal Communications Brief
An internal communications brief should include the following key elements:
- Summary: A brief overview of the communication, including the purpose, audience, and key messages.
- Background: Provide context and any necessary background information to help the reader understand the purpose of the communication.
- Objectives: Clearly define the goals and objectives of the communication.
- Target audience: Identify the specific group of employees who will be receiving the communication.
- Key messages: Outline the main points that you want to communicate to your employees.
- Call to action: Include a clear call to action, telling your employees what you want them to do after reading the communication.
- Timeline: Specify the timeframe for the communication, including when it will be sent out and when the desired response is needed.
- Budget: Outline the budget for the communication, including any costs associated with design, printing, or distribution.
- Evaluation: Define the metrics you will use to measure the effectiveness of the communication.
Writing an Effective Internal Communications Brief
Here are some tips for writing an effective internal communications brief:
- Keep it brief: An internal communications brief should be concise and to the point. Avoid unnecessary details and focus on the most important information.
- Be clear and specific: Use clear and concise language, and avoid jargon or technical terms that your audience may not understand.
- Use visuals: Use visuals, such as charts, graphs, or images, to help illustrate your key points.
- Proofread carefully: Before sending out your internal communications brief, proofread it carefully for any errors in grammar, spelling, or punctuation.
- Get feedback: Once you have written your internal communications brief, get feedback from colleagues or other stakeholders to ensure that it is clear, concise, and effective.
By following these tips, you can create an internal communications brief that will help you communicate effectively with your employees. An internal communications brief template can be a helpful tool for streamlining the process and ensuring that you include all of the necessary information.
Conclusion
An internal communications brief template can be a valuable tool for creating effective and impactful internal communications. By using a template, you can ensure that your briefs are well-organized, informative, and engaging. Following the tips outlined above will help you write effective internal communications briefs that will help you achieve your communication goals.
Internal communications are essential for keeping employees informed, engaged, and aligned with the organization’s goals. By using an internal communications brief template, you can create effective and efficient communications that will help you achieve your desired outcomes.