If you are in the advertising industry, you’ve probably heard of the Ogilvy and Mather Creative Brief Template. It is one of the most popular and effective creative brief templates in use today. It is known for its simplicity and clarity, and it can help you to create briefs that will get your team on the same page and produce great work.
The Ogilvy and Mather Creative Brief Template was developed by David Ogilvy, one of the most successful advertising executives of all time. Ogilvy believed that a great creative brief should be able to inspire the creative team and give them the information they need to create great work. The template he developed is designed to do just that.
What Is Included In The Ogilvy And Mather Creative Brief Template?
The Ogilvy and Mather Creative Brief Template includes the following sections:
1. Background: This section provides background information on the client, the product or service being advertised, and the target audience.
2. Objectives: This section states the advertising objectives.
3. Target Audience: This section describes the target audience for the advertising campaign.
4. Communication Objectives: This section what the advertising campaign should communicate to the target audience.
5. Key Message: This section summarizes the key message that the advertising campaign should communicate.
6. Tonality: This section describes the tone of voice that the advertising campaign should use.
7. Mandatories: This section lists any mandatory elements that must be included in the advertising campaign.
8. Budget: This section specifies the budget for the advertising campaign.
9. Timeline: This section specifies the timeline for the advertising campaign.
How To Use The Ogilvy And Mather Creative Brief Template
To use the Ogilvy and Mather Creative Brief Template, simply fill out the sections with the relevant information. Once you have completed the template, you can share it with your creative team and begin developing your advertising campaign.
The Ogilvy and Mather Creative Brief Template is a valuable tool that can help you to create effective advertising campaigns. By using this template, you can ensure that your team is on the same page and that you are all working towards the same goals.
Conclusion
The Ogilvy and Mather Creative Brief Template is a powerful tool that can help you to create great advertising campaigns. By using this template, you can ensure that your team is on the same page and that you are all working towards the same goals. So if you are looking for a creative brief template that will help you to get great results, the Ogilvy and Mather Creative Brief Template is a great option.
The Ogilvy and Mather Creative Brief Template is a versatile tool that can be used for a variety of advertising campaigns. Whether you are working on a small or large campaign, the template can help you to create a brief that will inspire your team and produce great work.