The Ogilvy and Mather Creative Brief Template is a tool that helps advertising agencies create effective marketing campaigns. It is a detailed questionnaire that forces agencies to think through all aspects of a campaign, from the target audience to the desired results. By completing the brief, agencies can ensure that their campaigns are aligned with the client’s objectives and have a greater chance of success.
The template is divided into four main sections: campaign background, target audience, marketing objectives, and creative strategy. The campaign background section includes questions about the client’s business, the competition, and the current marketing landscape. The target audience section helps agencies to identify the specific group of people that the campaign will be targeting. The marketing objectives section outlines the desired outcomes of the campaign, such as increasing brand awareness or generating leads. Finally, the creative strategy section helps agencies to develop a creative concept for the campaign that will be both memorable and effective.
The Ogilvy and Mather Creative Brief Template in Action
The Ogilvy and Mather Creative Brief Template has been used to create some of the most iconic advertising campaigns in history. For example, the “Think Different” campaign for Apple helped to make the company one of the most valuable in the world. The “Just Do It” campaign for Nike inspired millions of people to get active. And the “I’m Lovin’ It” campaign for McDonald’s made the chain the world’s largest fast-food restaurant.
These are just a few examples of the power of the Ogilvy and Mather Creative Brief Template. By using this tool, agencies can create campaigns that are both effective and memorable. If you are looking to create a successful marketing campaign, then the Ogilvy and Mather Creative Brief Template is a must-have.
How to Use the Ogilvy and Mather Creative Brief Template
Using the Ogilvy and Mather Creative Brief Template is simple. Here are a few tips to help you get started:
1. Start by gathering all of the relevant information about the client and the campaign. This includes information about the client’s business, the competition, the target audience, and the desired results of the campaign.
2. Once you have all of the necessary information, begin filling out the brief. Be sure to answer each question in detail. The more information you provide, the better the agency will be able to create a successful campaign.
3. Once you have completed the brief, review it carefully. Make sure that all of the information is accurate and complete. Then, submit the brief to the agency.
By following these tips, you can use the Ogilvy and Mather Creative Brief Template to create successful marketing campaigns that will help your business achieve its goals.
Conclusion
The Ogilvy and Mather Creative Brief Template is a powerful tool that can help you create effective marketing campaigns. By using this tool, agencies can ensure that their campaigns are aligned with the client’s objectives and have a greater chance of success. If you are looking to create a successful marketing campaign, then the Ogilvy and Mather Creative Brief Template is a must-have.
So what are you waiting for? Download the template today and start creating your next great campaign!