When it comes to creating a new product, the packaging is just as important as the product itself. A well-designed package can make your product stand out from the competition and encourage customers to make a purchase. That’s why it’s important to create a comprehensive package design brief before you start working on the design. A package design brief will help you to clearly define your goals and objectives for the packaging, and it will also help to ensure that your designer is on the same page as you.
There are many different package design brief templates available online. However, it’s important to choose a template that is specific to your product and your industry. Once you’ve chosen a template, you can start filling it out. The following information should be included in your package design brief:
Target Audience
Who is your target audience for the product? What are their demographics? What are their needs and wants? Understanding your target audience will help you to create packaging that is appealing to them.
Product Description
What is the product? What are its features and benefits? What makes it unique? Providing a detailed description of the product will help your designer to create packaging that accurately reflects the product’s identity.
Packaging Objectives
What are your goals and objectives for the packaging? Do you want to increase brand awareness? Drive sales? Protect the product? Defining your packaging objectives will help you to create packaging that meets your needs.
Design Requirements
What are your specific design requirements? Do you have any specific colors, fonts, or images that you want to use? Do you have any preferences for the size and shape of the packaging? Outlining your design requirements will help your designer to create packaging that meets your expectations.
Budget and Timeline
What is your budget for the packaging design? When do you need the packaging to be completed? Providing your designer with this information will help them to plan their work accordingly.
Conclusion
Creating a comprehensive package design brief is an essential step in the product development process. By taking the time to define your goals and objectives, you can ensure that your designer creates packaging that meets your needs and helps you to achieve your marketing objectives.
Once you’ve created a package design brief, you can start working with a designer to bring your packaging vision to life. By following these tips, you can create packaging that will help your product stand out from the competition and drive sales.
